Locus Logo Locus Logo
  • Platform
  • Products
    • Fulfillment Automation
      • Order Management
      • Delivery Linked Checkout
    • Dispatch Planning
      • Hub Operations
      • Capacity Management
      • Route Planning
    • Delivery Orchestration
      • Transporter Management
      • ShipFlex
    • Track and Trace
      • Driver Companion App
      • Control Tower
      • Tracking Page
    • Analytics and Insights
      • Business Insights
      • Location Analytics
  • Industries
    • Retail
    • 3PL & CEP
    • FMCG/CPG
    • Big & Bulky
    • E-commerce
    • Other Industries
      • E-grocery
      • Industrial Services
      • Manufacturing
      • Home Services
  • Resources
    • Guides
      • Reducing Cart Abandonment
      • Reducing WISMO Calls
      • Logistics Trends 2024
      • Unit Economics in All-mile
      • Last Mile Delivery Logistics
      • Last Mile Delivery Trends
      • Time Under the Roof
      • Peak Shipping Season
      • Electronic Products
      • Fleet Management
      • Healthcare Logistics
      • Transport Management System
      • E-commerce Logistics
      • Direct Store Delivery
      • Logistics Route Planner Guide
    • Whitepaper
    • Case Studies
    • Infographics
    • E-books
    • Blogs
    • Events & Webinars
    • Videos
    • Glossary
  • Company
    • About Us
    • Global Presence
      • Locus in Americas
      • Locus in Asia Pacific
      • Locus in the Middle East
    • Locus at Gartner
    • Careers
    • Partners
    • News & Press
    • Trust & Security
    • Contact Us
  • Customers
Schedule a demo
  1. Home
  2. Blog
  3. Why is a supply chain control tower important for a modern logistics business?

Blog

Why is a supply chain control tower important for a modern logistics business?

Avatar photo

Lakshmi D

Jul 10, 2020

4 mins read

supply chain control tower

Key Takeaways

  • Real-time visibility into ground operations has become critical for logistics businesses to manage dynamic challenges like traffic, maintenance issues, and order cancellations effectively.
  • Supply chain control towers reduce human error in decision-making and enable better performance monitoring through predictive analytics and real-time data processing.
  • Companies with advanced visibility capabilities achieve 96% perfect order delivery rates through end-to-end tracking of orders, drivers, and third-party logistics providers.
  • Locus’ control tower application provides predictive alerts for delays and inefficiencies while offering comprehensive supply chain visibility to optimize operational control and resource management.

Gaining visibility into real-time on ground operations has become a major priority for logistics businesses. On ground situations are always changing, be it traffic, or last-minute maintenance issues, order cancellations, etc. On top of it, on-demand customer requests keep coming in. 

A central hub for all things logistics is the need of the hour. Supply chain control tower applications are helping logistics businesses stay better connected, informed, and flexible in their last-mile delivery. 

It also helps delivery companies resolve inconsistencies, take corrective actions, and improve their delivery processes. 

What is a control tower in supply chain? 

Control tower in the supply chain makes delivery processes efficient with its ability to track deliveries in real-time. It is a centralized hub that captures data during all processes of the supply chain.  

Importance of a supply chain control tower in the last-mile delivery

Last-mile delivery businesses face challenges like:

  • Difficulty in allocating jobs to riders
  • Lack of visibility
  • Speed 
  • Inefficiency 

To counter these challenges, delivery companies are depending on software solutions that can help them gain the required visibility. 

Control tower solutions reduce the risk of potential issues, provide data that can enable delivery companies to manage orders efficiently, and also increases collaboration among partners.

How does control tower software help in increasing revenue and reducing failure?

The present COVID-19 scenario has increased on-demand orders for logistics companies. With the rise in parcel volumes, it is becoming challenging to allocate unplanned on-demand orders on the go. 

A supply chain control tower application offers accurate on-ground insights and helps in assigning deliveries. It can compare ideal and executed routes, thereby providing instant alerts on delays, which reduces the chances of failed and missed deliveries. 

http://54.197.34.1/how-do-you-manage-peak-delivery-periods/

Reduces human dependency in decision-making 

59% of organizations cited human error as the primary factor for poor data.- Experian research on data quality, 2014. 

Solving complicated last-mile delivery problems with human assets can make the whole operation costly, time-consuming, and inefficient. Also, when the last-mile data is left to human interpretation, it increases the chances of errors.

With predictive analytics and real-time data processing, the supply chain control tower facilitates better decision-making in the last-mile delivery. These insights can lead to cost reductions and more efficient operations. 

Monitor driver performance 

Control tower offers a complete bird’s eye view of the last-mile delivery process. You can calculate fuel consumption, vehicle speed, location, and also give delivery-time estimates. These insights help in reducing last-mile delivery costs. 

Resolve SLA issues quickly

A crucial component in ensuring great last-mile customer experience is issue resolution. A control tower software provides real-time notifications on events and milestones related to SLAs. These alerts help you share information and collaborate in real-time to resolve issues quickly. 

End-to-End visibility 

Companies with best-in-class visibility can deliver perfect orders to their customers 96% of the time. – Aberdeen group study

Whether you directly handle deliveries or outsource it to third-party logistics providers, it is crucial to know the delivery status. The control tower provides end-to-end visibility and control over orders, drivers, and 3PL operators. This helps in maintaining promised SLAs and enhancing the overall quality of delivery. 

Conclusion

One of the biggest challenges that delivery companies face is maintaining a competitive cost while still managing customer expectations. Data from supply chain control tower software enables them to continuously adapt their business to changing trends and save costs simultaneously. 

Locus’ control tower application provides a hawk-eye view of the complete supply chain. Its predictive alerts on delays, idle time, vehicle breakdowns, etc. offer better operational control over your on-ground resources.

Schedule Demo with Locus

Check Out: The Definitive Guide to Logistics Route Optimization

Related Tags:

Previous Post Next Post
Food delivery statement

News

Uber Acquires Postmates’ Food Delivery Business for a Whopping $2.65 Billion

Avatar photo

Team Locus

Jul 8, 2020

Uber marks its territory in US food delivery market, brands could see competition rise. Know how tech-based logistics help to earn last-mile efficiencies.

Read more
Walmart

News

Walmart+ Set to Take on the Mighty Amazon Prime

Avatar photo

Team Locus

Jul 15, 2020

According to news reports, Walmart will soon launch its membership program - Walmart+. The subscription service will reportedly cost $98 a year.

Read more

Why is a supply chain control tower important for a modern logistics business?

  • Share iconShare
    • facebook iconFacebook
    • Twitter iconTwitter
    • Linkedin iconLinkedIn
    • Email iconEmail
  • Print iconPrint
  • Download iconDownload
  • Schedule a Demo

Insights Worth Your Time

Blog

Packages That Chase You! Welcome to the Age of ‘Follow Me’ Delivery

Avatar photo

Mrinalini Khattar

Mar 25, 2025

AI in Action at Locus

Exploring Bias in AI Image Generation

Avatar photo

Team Locus

Mar 6, 2025

General

Checkout on the Spot! Riding Retail’s Fast Track in the Mobile Era

Avatar photo

Nishith Rastogi, Founder & CEO, Locus

Dec 13, 2024

Transportation Management System

Reimagining TMS in SouthEast Asia

Avatar photo

Lakshmi D

Jul 9, 2024

Retail & CPG

Out for Delivery: How To Guarantee Timely Retail Deliveries

Avatar photo

Prateek Shetty

Mar 13, 2024

SUBSCRIBE TO OUR NEWSLETTER

Stay up to date with the latest marketing, sales, and service tips and news

Platform
  • Platform Overview
  • Delivery Experience
  • Real-world Routing
  • ShipFlex
Footer compliance
Industries
  • Retail
  • 3PL & CEP
  • E-commerce
  • E-grocery
  • Industrial Services
  • Manufacturing
  • Home Services
Resources
  • Whitepaper
  • Case Studies
  • Infographics
  • E-books
  • Blogs
  • Events & Webinars
  • Videos
  • Glossary
Company
  • About Us
  • Customers
  • Careers
  • Partners
  • News & Press
  • Trust & Security
  • Contact Us
Locus Logo

© 2026 Mara Labs Inc. All rights reserved. Privacy and Terms

locus-logo

Cut last mile delivery costs by 20% with AI-Powered route optimization

1.5B+Deliveries optimized

99.5%SLA Adherences

30+countries

Trusted by 360+ enterprises worldwide

Get a Complimentary Tailored Route Simulation

locus-logo

Reduce dispatch planning time by 75% with Locus DispatchIQ

1.5B+Deliveries optimized

320M+Savings in logistics cost

30+countries served

Trusted by 360+ enterprises worldwide

Get a Complimentary Tailored Route Simulation

locus-logo

Locus offers Enterprise TMS for high-volume, complex operations

1.5B+Deliveries optimized

320M+Savings in logistics cost

30+countries served

Trusted by 360+ enterprises worldwide

Get a Complimentary Network Impact Assessment